AdReel is simply nonintrusive advertising placed at the rear of cinema seats. It allows brands target a large number of audiences at-a-go and is a great way to get your ad-message settled in the minds of attentive and captive movie goers.
Benefits of AdReel to Advertisers
– Brands can leverage the flyer pockets to distribute product samples and fliers as a take-home reminder.
– Flyers usually have an average pick up rate of 74%.
– Cost effective as it delivers a low CPM.
– Target audience cuts across all social strata as well as celebrities.
– Builds brand awareness & high message recall.
– Campaigns can be planned around relevant films to reach a specific audience group and reduce wastage.