Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel

“Recession is possible.” Fed Chairman Bernanke has used the R word in this week’s Congressional hearings. That in itself makes a US recession more likely. The proposed $700 billion bailout will apply a temporary “bandaid” to the current dire economic

“I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it turns out, not nearly sufficient to translate into