How To Boost Your Revenue With Geofencing
Geofencing is a new technology that enables businesses to directly market to consumers based on their location. This technology is taking advantage of the boom in mobile device usage. However, as part of a robust marketing plan, geofencing’s benefits go
MALLFORAFRICA ESTATE CAMPAIGN AT CARLTON GATE
MallforAfrica recently ran an estate advertising campaign in one of our Estate partners – Carlton Gate. Estate Advertising is an ultimate way to shine light on your business. Unlike commercials or magazine ads, you cannot flip the channel or… turn
Don’t Believe Those Reports You’re Hearing About the Death of Social-Media Marketing
It’s getting harder to get anybody’s attention. That’s why you can’t afford to stop trying.Is social media marketing really dead? That’s one question business owners, marketers and leaders are currently struggling to answer. According to recent reports, social media platforms
Moet Hennessy Campaign At Hubmart & Ebeano Supermarket
Moët Hennessy’s Campaign at Hubmart and Prince Ebeano Supermarket was one of the most successful campaigns we’ve had. Supermarkets are the right environment for advertising! Strada Media has turned supermarkets into advertising locations because thousands of customers go through them every
Why singer’s online praise session ‘Hallelujah Challenge’ matters for Nigerian music
Imagine a daily 30-minute show by Psquare for an hour on Instagram or Facebook for one month. Nathaniel Bassey Imagine 50,000 people in a space, singing and screaming their hearts out. They are led by one singer, who is in charge of
CADBURY BOURNVITA TACTICAL CAMPAIGN ON BRANDMYCAR
Brandmycar painted Lagos, Ibadan & Kano purple with Cadbury Bournvita Full Body Wrap Tactical Campaign for a 3-months duration. The uniqueness of the campaign was a unique selling point that attracted people from all works of life. The 3 months campaign
8 Tips for Producing Advertising That Sells
In 1983, advertising legend David Ogilvy wrote about his experiences on a number of famous ad campaigns and commented on different aspects of the business in his book Ogilvy on Advertising. In the book, he gave a rather lengthy list of
RISING ABOVE RECESSION: THE AGEGE TO IKOYI STORY OF SUJIMOTO, NIGERIA’S YOUNGEST BILLIONAIRE
Call him ambitious, focused and very hardworking you will not be wrong. Mr. Sijibomi Ogundele fondly called Sujimoto was born and bred in Agege, a suburb of Lagos, but has through tenacity and back-breaking grit moved to hobnobbing and owning
7 Ways to Turn Instagram Followers Into Customers for Life
Use these seven ways to reach out to prospects and make them want to buy from you, over and over again. If you don’t take action, the product, program or service you offer won’t be able to help those who need it
BRANDMYTRUNK LAUNCHES WITH DEALDEY CAMPAIGN
Brandmytrunk, another first from Brandmycar recently launched a 3 months tactical campaign for Dealdey.com. The Campaign, which is currently running on private cars, would be taking the Dealdey brand round the inner roads and streets of Lagos and places where