7 THINGS ABOUT GEOFENCING YOU’LL KICK YOURSELF FOR NOT KNOWING
Thirty percent of the world population are already using location based marketing services, and 80% of them want to get location-based alerts from businesses like yours. In today’s video, I’m covering seven things that you’ll absolutely kick yourself for not
Turning Trash To Cash: Meet Bilikiss Adebiyi-Abiola Of Wecycler
Success, grand as it may seem, can come in many forms. A successful individual may find his or her fulfilment in trade, and another in services. But while both industries are the most common in the society, many people fail
Seven Ways To Kill Your Brand
Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with. Spending thousands or millions of
Projections on how WhatsApp Payments will disrupt fintech in Nigeria
My prophecies are coming to pass. After WhatsApp made recruitment moves that suggested a drive towards monetisation, I highlighted a few possible ways the instant messaging platform can make money. The company has seemingly set out to actually make money and they
Meet The CEO Of Flying Doctors Nigeria, The 1st Air Ambulance Service In West Africa
There are certain people you come across in life that are truly inspirational on a number of levels, but medical doctor, pilot and healthcare entrepreneur, Ola Orekunrin is certainly one of those. Ola Orekunrin’s startup story is truly remarkable. She was originally
How Big Brands Use Colors in Advertising and Marketing
When it comes to the way a brand presents itself to the world, there are no accidents. In most cases, every logo and talking point is carefully considered, ruthlessly focus-grouped, and closely analyzed before it’s presented to the public. One of
8 things to learn from Mark Essien, founder of Hotels.ng
Earlier in the month, we asked a few trivia questions about Mark across our social media platforms and we were quite surprised at the response. This allowed us to move on boldly with the studio audience idea. Mark shared several details
Stop!! Here’s why you shouldn’t advertise
So you are probably thinking I am crazy for saying this, right? And why would I be trying to convince brands that they don’t need to spend any money on advertising, especially when advertising is key to promoting their products
4 reasons your viral content won’t go viral (and what to do instead)
If you’re wanting to find out how to make your carefully planned ‘viral’ content actually go viral, you could consult Google ( 47 million references and counting) – just a little light reading. But when it comes to what works
Flutterwave raises $10 million in Series A funding round
Flutterwave, the payment company founded by Iyinoluwa Aboyeji, has just raised over $10 million in a series A funding round. Greycroft Partners and Green Visor led the new funding round with existing investor Y Combinator and new investors like Glynn Capital. Flutterwave is building