FACEBOOK LAUNCHES AFRICA’S FIRST SME COUNCIL IN NIGERIA
Facebook on Wednesday constituted its Nigerian Small and Medium Enterprise (SME) Council, the first on the African Continent. During the inauguration in Lagos, Ms Abi Williams, Facebook’s SMB Sales Manager, EMEA, said that the council would be part of Facebook’s ongoing
20 WAYS TO SUCCESSFULLY ADVERTISE ON A SMALL BUDGET
Just because you don’t have a million dollar budget to spend on promoting your business doesn’t mean you can’t still be effective in advertising. There are many low-cost marketing options available that you can implement and use in your business. What’s
Why Muyiwa Ogungboye sold everything he had to seed-fund eStream Networks
As the CEO of one of Nigeria’s largest enterprise internet service providers, Muyiwa Ogungboye prides himself in his capacity to endure hardship. But things were so difficult in the earlier days of building his company — eStream Networks — that
How to Sell Anything to Anyone by Telling Great Stories
Whatever line of business you’re in, almost everyone nowadays is in the business of selling. Whether you’re trying to get customers to buy your product, pitch your company to investors, motivate your employees or get your teenager to do the dishes,
The rise of the internet farmers
When you think of farming, the image of a farmer in a remote village, working everyday under the sun, with basic farming tools comes to mind. Such image hardly inspires confidence in farming. Well, all of that is beginning to change. I journeyed to Ijebu-Ode,
12 Ways to Increase Online Sales
One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until
The Importance of Emotions in Advertising
If you want your customers to be loyal “brand ambassadors,” you have to make them care first. Use emotions in advertising for best results. Emotions Get You Sales “People don’t buy for logical reasons. They buy for emotional reasons.”Zig Ziglar, Iconic Salesman
Meet Bright Echefu, The Owner Of TSTV Africa
It is no longer news that a new pay TV operator, TStv Africa is in town, though most are quite aware the company is wholly owned by a Nigerian, the identity of the Nigerian remains a mystery to some. The owner