Billionaires 2018: Meet The Richest People On The Planet
The gap between the really rich and the merely rich continues to widen, as fortunes soar to new heights. A record 2,208 billionaires made Forbes’ 32 annual ranking of the world’s billionaires. Altogether they are worth a record $9.1 trillion,
5 tips to consider when implementing an Account-Based Marketing Strategy
Business-to-business companies all over the world are implementing an account-based marketing strategy. According to SiriusDecisions’ 2016 State of Account-Based Marketing (ABM) Study, 27% of survey respondents said they were devoting between 11% and 30% of their total marketing budget to account-based marketing
Coca-Cola to Produce its first alcoholic drink in 132 years
Coca-Cola is to produce the first alcoholic drink in its 132-year-history, with plans to launch an alcopop in Japan. The world’s biggest soft drinks company said it would start making a version of “Chu-Hi” – canned sparkling flavoured drinks that include a
2018 Lagos Social Media Week: OjirehPrime Debit Card Launches
Online food store Ojireh.com in a press release today announced that it will be launching the much anticipated OjirehPrime prepaid debit card on the 1st of March 2018 during the Social Media week special session hosted by the SMJury at the Oriental Hotel,
The Evolving Role of Today’s CMO to Tomorrow’s CEO
In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more business’ success depends on understanding and engaging the customer. Evolving