The official beer of the 2018 FIFA World Cup, Budweiser has launched its new campaign “Light Up the FIFA World Cup” with major highlights of the campaign featuring the largest beer delivery to date and a selection of integrated experiential, digital and social programs
Snapchat announced last month it was in the process of testing non-skippable advertisements. Now, the company has officially launched its first set of ads as part of that initiative.As reported by AdAge, Snapchat today rolled out its first collection of “forced-view” advertisements.
YouTube will begin selling ads in its live TV stream, opening up more inventory in the streaming TV sector that can more precisely target very specific consumers. It’s part of the Google-owned video behemoth’s efforts to compete more directly with
Change is uncomfortable and unpredictable. And it is unavoidable in a data-driven marketing world. Marketing has changed radically in the last decade. The iPhone came out only about a decade ago. Facebook had just under 50 million users in September of 2007; it