Are you tired of creating advertising campaigns with a low reach?
If you are going to invest your money in a massive advertisement, you want to make sure it’ll be a success – it reaches the right people and it has an impact. How do you ensure your advertising campaign is both eye-catching and effective? We have listed 5 Tips to help improve advertising reach.
4 Tips to improve your advertising campaign reach
- Tell a compelling story
- 7 Words or less
- Monitor the competition
- Be at the right place at the right time
Tell a compelling story
Don’t just market your business product or service. Tell a story with it. Your advertising should identify a problem for target audience, and show the consumer how your business product or service can solve the problem in a compelling way, rather than a promotional way.
7 Words or less
The average individuals attention span is less than 4 seconds! You have 4 seconds to convince them to make a connection to your advertising campaign message. In 4 seconds you are expected to read any text, and comprehend your campaign message. It’s highly recommended you keep your messaging to 7 words or less, with a relatable catchy visual.
Monitor the competition
Study. Research. Hire a team. To beat the competition and stay top of mind in your consumers mind, you need to be studying what advertising strategy your competitors are using. Which are effective and ineffective, optimize the effective ones and knock your campaign out of the park.
Be at the right place at the right time
You get what you put out. Your brand has to be present where your consumer interacts. Don’t go for limited exposure, reach out to your consumer on different platforms and places they interact with. Go OOH, DOOH, Digital Media, Print Media, Traditional Media, Alternative Advertising, Experential marketing. Find the budget for it and connect with your consumers to help improve your advertising reach.