Tis the season for your business to be Jolly!
The holiday season is coming, and there are sales to be made. *New research suggests more emotionally stable people spend more during the holiday season. For many retail companies, the holiday sales can represent up to 20% of annual revenue.
If you are still late on holiday sales, these tips are a must do to help boost your sales
- Start NOW
- E-commerce and In-store platforms
- Incorporate video
Many companies start the holiday marketing as early as November, to be foremost in their target audience mind. Don’t wait until the week before the holidays to start marketing. Start NOW and start boosting your sales.
E-commerce and In-store platforms
If you are selling a product, target big e-commerce marketing platforms and push your product on those platforms, give huge discounts and rewards for purchases.
Target retail stores that stock your items and promote your product on billboards and digital screens at the stores. Be the last push just before they begin shopping in stores.
Video is an excellent tool for promoting your product and service. Research show that video may help to increase conversions by as much as 40 percent. Invest in video marketing and promote your video across multiple platforms to reach more people.
It’s time to do some major price slash, loyalty rewards, huge discounts for the holidays. Put your services and product up at a discounted rate and see the numbers go up. Place signages with “SALES” and “HUGE DISCOUNTS” to get your consumers excited to make a purchase.
Are you tired of creating advertising campaigns with a low reach?
If you are going to invest your money in a massive advertisement, you want to make sure it’ll be a success – it reaches the right people and it has an impact. How do you ensure your advertising campaign is both eye-catching and effective? We have listed 5 Tips to help improve advertising reach.
4 Tips to improve your advertising campaign reach
- Tell a compelling story
- 7 Words or less
- Monitor the competition
- Be at the right place at the right time
Tell a compelling story
Don’t just market your business product or service. Tell a story with it. Your advertising should identify a problem for target audience, and show the consumer how your business product or service can solve the problem in a compelling way, rather than a promotional way.
7 Words or less
The average individuals attention span is less than 4 seconds! You have 4 seconds to convince them to make a connection to your advertising campaign message. In 4 seconds you are expected to read any text, and comprehend your campaign message. It’s highly recommended you keep your messaging to 7 words or less, with a relatable catchy visual.
Monitor the competition
Study. Research. Hire a team. To beat the competition and stay top of mind in your consumers mind, you need to be studying what advertising strategy your competitors are using. Which are effective and ineffective, optimize the effective ones and knock your campaign out of the park.
Be at the right place at the right time
You get what you put out. Your brand has to be present where your consumer interacts. Don’t go for limited exposure, reach out to your consumer on different platforms and places they interact with. Go OOH, DOOH, Digital Media, Print Media, Traditional Media, Alternative Advertising, Experential marketing. Find the budget for it and connect with your consumers to help improve your advertising reach.
As business owners, we find ourselves in awe of big successful marketing campaigns like Nike’s “Just do it”. We find ourselves looking for a way to replicate or mirror that magic. Well, successful marketing campaigns don’t just happen, successful marketing campaigns are a result of well-planned, well-timed and well-executed strategies. While no two successful marketing campaigns are the same, they follow these 5 key principles, which will be highlighted in this post:
Know Your Audience
A big part of running a successful marketing campaign and building a marketing strategy is knowing and understanding your target audience. You shouldn’t build your target audience on your marketing strategy but build your strategy on your target audience. You have to ask yourself questions like:
- What is the problem my product or service is trying to solve?
- Who is most likely to have this problem?
- What are their defining characteristics? (age, marital status, location, job, hobbies, etc.)
Answering these questions would better help to shape your campaign by letting you know what your audience needs and how to better appeal to them.
To Run Successful Marketing Campaigns: Set Your Goals
After you have figured out who your target audience is, you have to describe and define the goal of the campaign. Is your goal to attract new customers, is to convert leads to actual sales or is it create brand awareness? You need to dig deep, you can’t just say “I want more sales”, but how many and of what product or service.
You also need to set a timeframe for the campaign because campaigns lose their effectiveness over time. So, for example, you can say “I want this campaign to get 5,000 people talking about my brand in a month” or “I want to sell 5,000 units of my products in 3 months”.Finding out what you would want to achieve and for how long, this helps you to better to measure how successful your marketing campaign was.
A great way to drive a successful marketing campaign is to create an offer. The offer might vary from a free trial period to a discount. It all depends on the type of campaign and what you’re selling or offering. Be sure to align your offer with something you know your target buyer needs. This would give them a reason to ask for more information.
Not all marketing channels are suitable for every successful marketing campaign so before you go diving into anything, plan out the most effective channels for the campaign. Social media works for some campaigns, while some campaigns may require out of home or more traditional marketing channels. Knowing your audience is very useful when determining the best marketing channels to use. Where do they spend their time? Where are they most likely to see or hear and pay attention to information about your products and/or services?
You Need To Follow- Up Your Marketing Campaign
Your campaign is only as good as your follow-up. You need to continue the dialogue with them until they opt out or buy. The follow-up should continue to send valuable information, which will boost your credibility, increase trust and continue to pique their interest. When running a marketing campaign you should also track their responses to help you run better and more successful marketing campaigns.
When you are brainstorming consider the other successful marketing campaigns that have caught your eye both as a marketer and as a consumer, you should ask yourself the following questions:
- What did I like about this ad?
- Was there something I didn’t like?
- Was I motivated to patronise this brand based on this ad?
Lastly, try to make your campaign as relatable as possible. Your audience should be able to identify with it.
Want to read more stories like this? Check out at Sekere News
We are honored to have received The Award for Most ‘Outstanding Alternative Media Platform’ by Acquisition International, we appreciate the recognition for our work in the Advertising space! We would like to thank the Jury members for selecting our company, a special thanks to our clients too, who believed in us.
Being awarded with the ‘Outstanding Alternative Media Platform’ award means a lot to us, it means our team members are happy in our organization. Our company has not only worked upon enhancing the services we offer, but the management and HR have also worked on making the work culture better for the team. Our company works upon 3 basic philosophies: Stability, Respect, and Work-Life Balance for the employees.
We sincerely thank everyone for continuous support including the internal and external stakeholders who are also involved in the functioning of our company.
The Abuja International Housing Show aims to be the de facto platform for informing, creating business, networking, and paragon of excellence within the sector. Make it a date with Victoria Crest Homes Limited at the ICC Center.
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The Abuja International Housing Show 2018 is West Africa’s biggest housing and construction expo and Victoria Crest Homes Limited is here to welcome you. Be sure to be at the ICC Center. Come have Fun with Victoria Crest Homes Limited at The Abuja International Housing Show 2018. West Africa’s biggest housing and construction expo.
The official beer of the 2018 FIFA World Cup, Budweiser has launched its new campaign “Light Up the FIFA World Cup” with major highlights of the campaign featuring the largest beer delivery to date and a selection of integrated experiential, digital and social programs happening worldwide.
Why go to the concession stand when a drone could deliver your next beer? That’s the future Budweiser imagines in its World Cup ad, which depicts Buds delivered by drone to thirsty fans at a soccer stadium in Russia, site of this year’s Cup.
Featuring the journey of thousands of drones as they carry Budweiser from St, Louis brewery to Lagos with the ultimate goal of delivering a stadium full of fans in Moscow, the commercial highlights the most ambitious beer delivery ever through a variety of creative executions that show how Budweiser is upping the energy levels of fan’s football celebrations worldwide as the official Beer of the 2018 FIFA World Cup.
The spot by Anomaly New York is part of what Anheuser Busch InBev describes as the largest campaign in its history when measured by investment and reach, hitting more than 50 countries. But with the U.S. team failing to qualify for this year’s Cup, Budweiser and other sponsors face a tough call on how much energy to put behind campaigns in the States, where TV ratings could be hurt by the absence of the home team.
Budweiser will not run the TV ad here but still plans to deploy special packaging, digital, experiential and out-of-home advertising. “The U.S. continues to be an important market for us—it’s our brand’s home market. But our World Cup campaign will be more limited here,” Brian Perkins, VP of global marketing for Budweiser, said in a statement. “However, given the global reach of the FIFA World Cup, this campaign is bigger than any one market,” he added. The brand is focusing its media support in China, Brazil, India, U.K., Russia, as well as countries that Bud has recently entered, including South Africa, Colombia, Nigeria, Ecuador, and Peru, he said.
The Cup considered the largest sporting event in the world, runs from June 14-July 15. Fox Sports, which will broadcast the Cup in the U.S., has sought to spur interest with its “Root for Your Roots” campaign. The effort, in partnership with genetic-research firm 23andMe, encourages viewers to back the team with ties to their ancestral origins.
While Budweiser’s TV ad won’t show in the states, the brand’s St. Louis birthplace is featured in the spot as the starting point for a fictional drone journey across the globe to Russia. In the extended cut, a wayward drone dubbed Bud 1876 finds its way to a beerless fan at Moscow’s Luzhniki Stadium. The spot is directed by Jake Scott, who has previously teamed up with Anomaly on Budweiser Super Bowl ads.
Budweiser says its Red Light Cup is the first-ever noise-activated cup. The base of cups are equipped with a microphone that detects changes in decibels, activating LED lighting. “We spent a lot of time getting these right and testing them with fans, and we know they are a hit,” Perkins said
Snapchat announced last month it was in the process of testing non-skippable advertisements. Now, the company has officially launched its first set of ads as part of that initiative.
In the past, Snapchat has relied entirely on skippable advertisements, a business model that has since proven to be unsuccessful. The company first rolled out video advertisements in 2014, and back then it was adamantly opposed to forcing uncontrollable ads upon users.
Snapchat hopes that its force-view advertisements will make it a more enticing platform for brands. One issue, however, is that the ads don’t link to longer videos or a website – they’re simply 6-second videos that play and then immediately disappear. This could make it hard for brands to track the effectiveness of their advertisements on Snapchat.
It’s important to note that the new non-skippable advertisements only appear in Snapchat’s collection of “Shows,” not in user-generated Stories. Snapchat “Shows” are the episodic clips that the company produces in partnership with companies like NBC, Walt Disney, and Viacom.
Snapchat has had a rocky few months as of late. A controversial redesign paired with ever-increasing competition from Instagram has put Snapchat in a pinch – with it needing to monetize and improve user growth to please its investors.
At this point, it’s unclear if Snapchat eventually plans to roll its non-skippable advertisements to other areas of the application.
YouTube will begin selling ads in its live TV stream, opening up more inventory in the streaming TV sector that can more precisely target very specific consumers. It’s part of the Google-owned video behemoth’s efforts to compete more directly with traditional TV and give advertisers more opportunities to reach consumers on the larger living-room screen.
Like traditional pay-TV operators, YouTube has two minutes of local ad inventory per hour on each network that it can sell. So far YouTube has let the networks themselves sell than two minutes.
Now YouTube will start selling the time as part of its Google Preferred package, which aggregates the top 5 percent of YouTube content for advertisers. It won’t necessarily sell all of it, depending on the terms of its deals with networks it carries. It plans to make the announcement during its NewFront presentation on Thursday.
Advertisers won’t be able to buy YouTube TV inventory as a standalone, nor can they specify that they want to buy the live stream as part of their Google Preferred package. YouTube will create a lineup of content for advertisers based on their demographic buy or affinity buy that could include YouTube TV.
After years boasting about its mobile reach, this year YouTube will be focused on the living room screen. According to research from Ipsossent by YouTube, nearly 7 out of 10 YouTube viewers in the U.S. say they watch YouTube on a TV screen.
“This is in response to the change in consumer viewing we are seeing,” says Debbie Weinstein, managing director, YouTube/Video Global Solutions. “We are seeing more people watch YouTube on TV and watch TV on YouTube; it’s the ultimate convergence.”
As part of its NewFront presentation this week, YouTube will also be announcing a new audience segment—dubbed “light TV viewer”—that lets advertisers specifically reach people who consume most of their TV and video content online.
It will also enable advertisers to run ads just on TV screens. Currently, brands can only target specifically to the desktop, mobile and tablets. Now they will be able to add TV screens to the mix so ads can be served to people while they are watching YouTube on smart TVs, gaming consoles, streaming devices or casting.
Change is uncomfortable and unpredictable. And it is unavoidable in a data-driven marketing world.
Marketing has changed radically in the last decade. The iPhone came out only about a decade ago. Facebook had just under 50 million users in September of 2007; it now has 2 billion monthly users.
Now voice search is on the rise, artificial intelligence is running more and more systems.
There’s been a lot of change in the business world in the last decade. And the next decade promises to make the last decade look stagnant.
For marketers, the most visible effects of change are probably in data and technology.
If you don’t think of yourself as being a “number person” – all this talk of Big Data, being data-driven, even “data storytelling,” might make you a little queasy.
Is there any way to surf the data tidal wave? Will marketers still be useful in a data-driven marketing department … or will we shift into being data analysts or data project managers?
And, how can you personally be secure with all this change? Can you get new skills, and, if so, which ones?
They’re all excellent questions. All answerable questions. And the answers become more evident as soon as you get some perspective.
Data-driven marketing is your friend.
If all you’ve ever seen of data is analytics reports, you’re missing out. Data analysis can be a weird and wonderful thing. An art form, even.
Doubt that? Then you need to read the book, “Dear Data” by Giorgia Lupi and Stefanie Posavec. It’s a whimsical, brainy correspondence of 52 weeks of postcards sent by two unapologetic (and extremely creative) data freaks. You’ll never see a marketing report the same way again.
Digital marketing is a continuing-education job.
I hate to be blunt, but if you don’t like learning new things, digital (and therefore data-driven) marketing isn’t a good fit for you.
The upside here is that if you do like learning new things, and you love technology, and psychology, and get excited about the next new marketing trends, you’ll never get bored with digital marketing.
Just when you think you’ve got it tied down, the next potential Facebook appears on the horizon.
Sharpen your storytelling skills.
Statistics and charts might be enticing for some of us, but for others, they’re as good as sleeping pills.
Most speakers (and writers) know that, while it’s smart to use statistics and charts to back up what you say if you use too many, your audience goes numb.
There’s a fine art to balancing data and storytelling, which is why there’s a whole field of work called “data storytelling.”
This is a skill that marketers would do well to study. It’s great to have the data, after all, but if we can’t attract and hold peoples’ attention (namely, the C-suite’s attention), we aren’t going to get what we want.
So we need some storytelling skills. Some data presentation skills. And some persuasion skills.
Fortunately, all of that can be learned. You might not even need to get a degree.
Question your data.
Ever heard the saying, “Garbage in, garbage out”? It applies to data – in spades.
The most consequential example of accepting bad data without questioning it (or even realizing it’s bad, until after the fact) is the 2016 election. Regardless of your opinion of the outcome, in the run-up, the presumed results seemed clear. Most people thought Clinton would win. Only a couple of the pollsters and data crunchers, most notably fivethirtyeight.com (another place to get some data inspiration and see some great data journalism) gave Trump a fighting chance.
Wherever the problem was – with “shy” voters, with survey samples, with skewed assumptions – the result was an earthquake for the “data will save us” view that many smart people had held. Most of the data wonks were wrong.
Data is only as good as its inputs, after all. Mucky inputs produce mucky data. And if you don’t know you’ve got muck, you can end up making mucky decisions, and even, possibly, go out of business ‒ all while you practice near perfect data-driven marketing.
Want another way to look at this? The data is actually dumb. The inputs, the algorithms, and the reports only know what we give them. They only do what we tell them to do.
It’s up to us humans to really question how they work. That’s a super-important job.
Our biggest competitive advantage as humans is…
… our ability to ask questions.
The single best question to ask is: “What does it mean?”
Actually, you could probably keep your job just by asking “What does it mean?” every time someone puts a report on your desk or mentions a statistic or pushes any type of data at you.
If you’re really going to excel at data-driven marketing, “What does it mean?” is the fundamental question to ask of every piece of data. Machines may be able to crunch numbers better than we humans can, but this one question usually stumps them.
It will probably stump them for a long time to come.
So make data your servant, not your master. It’s us humans who give it meaning. And the meaning, ultimately, is the only thing that really matters about data.
In many ways, all this data may be pushing us to simply get better at asking questions. The data can give answers, but it’s still only humans who come up with the type of questions that can change a business.
Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to start talking to a computer. Now Amazon.com Inc. is working on another big bet: robots for the home.
The retail and cloud computing giant has embarked on an ambitious, top-secret plan to build a domestic robot, according to people familiar with the plans. Codenamed “Vesta,” after the Roman goddess of the hearth, home and family, the project is overseen by Gregg Zehr, who runs Amazon’s Lab126 hardware research and development division based in Sunnyvale, California. Lab126 is responsible for Amazon devices such as the Echo speakers, Fire TV set-top-boxes, Fire tablets and the ill-fated Fire Phone.
The Vesta project originated a few years ago, but this year Amazon began to aggressively ramp up hiring. There are dozens of listings on the Lab 126 Jobs page for openings like “Software Engineer, Robotics” and “Principle Sensors Engineer.” People briefed on the plan say the company hopes to begin seeding the robots in employees’ homes by the end of this year, and potentially with consumers as early as 2019, though the timeline could change, and Amazon hardware projects are sometimes killed during gestation.
An Amazon spokesperson said the company doesn’t comment on “rumors and speculation.”
It’s unclear what tasks an Amazon robot might perform. People familiar with the project speculate that the Vesta robot could be a sort of mobile Alexa, accompanying customers in parts of their home where they don’t have Echo devices. Prototypes of the robots have advanced cameras and computer vision software and can navigate through homes like a self-driving car. Former Apple executive Max Paley is leading the work on computer vision. Amazon has also hired specialized mechanical engineers from the robotics industry.
The project is different than the robots designed by Amazon Robotics, a company subsidiary, in Massachusetts and Germany, people familiar with the project say. Amazon Robotics deploys robots in Amazon warehouses to move around goods and originated as a company called Kiva Systems, which Amazon acquired in 2012 for $775 million.
The promise of domestic robots that offer companionship or perform basic chores has tantalized the technology industry for decades. Nolan Bushnell, the founder of Atari, introduced the three-foot-tall, snowman-shaped Topo Robot back in 1983. Though it could be programmed to move around by an Apple II computer, it did little else and sold poorly. Subsequent attempts to produce useful robotic servants in the U.S., Japan and China over the years have performed only marginally better. iRobot Corp.’s Roomba, which only does one thing — vacuum — is the standout in the field and has sold more than 20 million units since 2002. The company’s shares fell as much as 8.6 percent on Monday, the biggest intraday decline since early February.
More recently, Sony Corp. and LG Electronics Inc. have shown interest in the category. In January at CES, LG showed off a robot called Cloi in a demonstration that failed multiple times. Sony demonstrated a new version of a robotic dog called Aibo, which it sold a version of until the mid-2000s after first unveiling the concept about 20 years ago. It doesn’t do much other than bark (although Aibo has been programmed to play soccer). The canine bot also costs $1,800, or about the same price as a real dog from a breeder.
Advances in computer vision technology, cameras, artificial intelligence and voice activation help make it feasible for Amazon to bring its robot to the marketplace. The retail giant has shown itself willing to partially subsidize the costs of its devices for Prime subscribers who buy more products and subscribe to services through its gadgets. That could also make such a product more affordable for mainstream consumers in the future.