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November 3, 2017
SIEMENS LAUNCHES MOBILE POWER GENERATING TURBINES IN LAGOS
On the 24th of October 2017, Siemens launched its new mobile power generation turbine, the SGT-A45TR, at its customer event at...
October 26, 2017
20 WAYS TO SUCCESSFULLY ADVERTISE ON A SMALL BUDGET
Just because you don’t have a million dollar budget to spend on promoting your business doesn’t mean you can’t still be effective...
October 26, 2017
FACEBOOK LAUNCHES AFRICA’S FIRST SME COUNCIL IN NIGERIA
Facebook on Wednesday constituted its Nigerian Small and Medium Enterprise (SME) Council, the first on the African Continent....
October 19, 2017
How to Sell Anything to Anyone by Telling Great Stories
Whatever line of business you’re in, almost everyone nowadays is in the business of selling. Whether you’re trying to get...
October 19, 2017
Why Muyiwa Ogungboye sold everything he had to seed-fund eStream Networks
As the CEO of one of Nigeria’s largest enterprise internet service providers, Muyiwa Ogungboye prides himself in his capacity to...
October 12, 2017
12 Ways to Increase Online Sales
One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after...
October 12, 2017
The rise of the internet farmers
When you think of farming, the image of a farmer in a remote village, working everyday under the sun, with basic farming tools...
October 6, 2017
Meet Bright Echefu, The Owner Of TSTV Africa
It is no longer news that a new pay TV operator, TStv Africa is in town, though most are quite aware the company is wholly owned...
October 6, 2017
The Importance of Emotions in Advertising
If you want your customers to be loyal “brand ambassadors,” you have to make them care first. Use emotions in advertising for...
September 28, 2017
5 product marketing lessons from bus marketers in Lagos
I learnt some of the lessons that have improved my marketing skills from a very unusual place. It was when I commuted on a TATA...
September 15, 2017
How to make your advertising work
It has been said over and again that up to 50% of all advertising is wasted.
That’s a pretty steep percentage considering how...
September 15, 2017
Why iPhone X is Apple’s most important phone in 10 years
It seems natural to take Apple’s latest creation, the iPhone X, as the culmination of the company’s decade of experience, its...