Tis the season for your business to be Jolly!
The holiday season is coming, and there are sales to be made. *New research suggests more emotionally stable people spend more during the holiday season. For many retail companies, the holiday sales can represent up to 20% of annual revenue.
If you are still late on holiday sales, these tips are a must do to help boost your sales
- Start NOW
- E-commerce and In-store platforms
- Incorporate video
Many companies start the holiday marketing as early as November, to be foremost in their target audience mind. Don’t wait until the week before the holidays to start marketing. Start NOW and start boosting your sales.
E-commerce and In-store platforms
If you are selling a product, target big e-commerce marketing platforms and push your product on those platforms, give huge discounts and rewards for purchases.
Target retail stores that stock your items and promote your product on billboards and digital screens at the stores. Be the last push just before they begin shopping in stores.
Video is an excellent tool for promoting your product and service. Research show that video may help to increase conversions by as much as 40 percent. Invest in video marketing and promote your video across multiple platforms to reach more people.
It’s time to do some major price slash, loyalty rewards, huge discounts for the holidays. Put your services and product up at a discounted rate and see the numbers go up. Place signages with “SALES” and “HUGE DISCOUNTS” to get your consumers excited to make a purchase.
Are you tired of creating advertising campaigns with a low reach?
If you are going to invest your money in a massive advertisement, you want to make sure it’ll be a success – it reaches the right people and it has an impact. How do you ensure your advertising campaign is both eye-catching and effective? We have listed 5 Tips to help improve advertising reach.
4 Tips to improve your advertising campaign reach
- Tell a compelling story
- 7 Words or less
- Monitor the competition
- Be at the right place at the right time
Tell a compelling story
Don’t just market your business product or service. Tell a story with it. Your advertising should identify a problem for target audience, and show the consumer how your business product or service can solve the problem in a compelling way, rather than a promotional way.
7 Words or less
The average individuals attention span is less than 4 seconds! You have 4 seconds to convince them to make a connection to your advertising campaign message. In 4 seconds you are expected to read any text, and comprehend your campaign message. It’s highly recommended you keep your messaging to 7 words or less, with a relatable catchy visual.
Monitor the competition
Study. Research. Hire a team. To beat the competition and stay top of mind in your consumers mind, you need to be studying what advertising strategy your competitors are using. Which are effective and ineffective, optimize the effective ones and knock your campaign out of the park.
Be at the right place at the right time
You get what you put out. Your brand has to be present where your consumer interacts. Don’t go for limited exposure, reach out to your consumer on different platforms and places they interact with. Go OOH, DOOH, Digital Media, Print Media, Traditional Media, Alternative Advertising, Experential marketing. Find the budget for it and connect with your consumers to help improve your advertising reach.
Snapchat announced last month it was in the process of testing non-skippable advertisements. Now, the company has officially launched its first set of ads as part of that initiative.
In the past, Snapchat has relied entirely on skippable advertisements, a business model that has since proven to be unsuccessful. The company first rolled out video advertisements in 2014, and back then it was adamantly opposed to forcing uncontrollable ads upon users.
Snapchat hopes that its force-view advertisements will make it a more enticing platform for brands. One issue, however, is that the ads don’t link to longer videos or a website – they’re simply 6-second videos that play and then immediately disappear. This could make it hard for brands to track the effectiveness of their advertisements on Snapchat.
It’s important to note that the new non-skippable advertisements only appear in Snapchat’s collection of “Shows,” not in user-generated Stories. Snapchat “Shows” are the episodic clips that the company produces in partnership with companies like NBC, Walt Disney, and Viacom.
Snapchat has had a rocky few months as of late. A controversial redesign paired with ever-increasing competition from Instagram has put Snapchat in a pinch – with it needing to monetize and improve user growth to please its investors.
At this point, it’s unclear if Snapchat eventually plans to roll its non-skippable advertisements to other areas of the application.
Change is uncomfortable and unpredictable. And it is unavoidable in a data-driven marketing world.
Marketing has changed radically in the last decade. The iPhone came out only about a decade ago. Facebook had just under 50 million users in September of 2007; it now has 2 billion monthly users.
Now voice search is on the rise, artificial intelligence is running more and more systems.
There’s been a lot of change in the business world in the last decade. And the next decade promises to make the last decade look stagnant.
For marketers, the most visible effects of change are probably in data and technology.
If you don’t think of yourself as being a “number person” – all this talk of Big Data, being data-driven, even “data storytelling,” might make you a little queasy.
Is there any way to surf the data tidal wave? Will marketers still be useful in a data-driven marketing department … or will we shift into being data analysts or data project managers?
And, how can you personally be secure with all this change? Can you get new skills, and, if so, which ones?
They’re all excellent questions. All answerable questions. And the answers become more evident as soon as you get some perspective.
Data-driven marketing is your friend.
If all you’ve ever seen of data is analytics reports, you’re missing out. Data analysis can be a weird and wonderful thing. An art form, even.
Doubt that? Then you need to read the book, “Dear Data” by Giorgia Lupi and Stefanie Posavec. It’s a whimsical, brainy correspondence of 52 weeks of postcards sent by two unapologetic (and extremely creative) data freaks. You’ll never see a marketing report the same way again.
Digital marketing is a continuing-education job.
I hate to be blunt, but if you don’t like learning new things, digital (and therefore data-driven) marketing isn’t a good fit for you.
The upside here is that if you do like learning new things, and you love technology, and psychology, and get excited about the next new marketing trends, you’ll never get bored with digital marketing.
Just when you think you’ve got it tied down, the next potential Facebook appears on the horizon.
Sharpen your storytelling skills.
Statistics and charts might be enticing for some of us, but for others, they’re as good as sleeping pills.
Most speakers (and writers) know that, while it’s smart to use statistics and charts to back up what you say if you use too many, your audience goes numb.
There’s a fine art to balancing data and storytelling, which is why there’s a whole field of work called “data storytelling.”
This is a skill that marketers would do well to study. It’s great to have the data, after all, but if we can’t attract and hold peoples’ attention (namely, the C-suite’s attention), we aren’t going to get what we want.
So we need some storytelling skills. Some data presentation skills. And some persuasion skills.
Fortunately, all of that can be learned. You might not even need to get a degree.
Question your data.
Ever heard the saying, “Garbage in, garbage out”? It applies to data – in spades.
The most consequential example of accepting bad data without questioning it (or even realizing it’s bad, until after the fact) is the 2016 election. Regardless of your opinion of the outcome, in the run-up, the presumed results seemed clear. Most people thought Clinton would win. Only a couple of the pollsters and data crunchers, most notably fivethirtyeight.com (another place to get some data inspiration and see some great data journalism) gave Trump a fighting chance.
Wherever the problem was – with “shy” voters, with survey samples, with skewed assumptions – the result was an earthquake for the “data will save us” view that many smart people had held. Most of the data wonks were wrong.
Data is only as good as its inputs, after all. Mucky inputs produce mucky data. And if you don’t know you’ve got muck, you can end up making mucky decisions, and even, possibly, go out of business ‒ all while you practice near perfect data-driven marketing.
Want another way to look at this? The data is actually dumb. The inputs, the algorithms, and the reports only know what we give them. They only do what we tell them to do.
It’s up to us humans to really question how they work. That’s a super-important job.
Our biggest competitive advantage as humans is…
… our ability to ask questions.
The single best question to ask is: “What does it mean?”
Actually, you could probably keep your job just by asking “What does it mean?” every time someone puts a report on your desk or mentions a statistic or pushes any type of data at you.
If you’re really going to excel at data-driven marketing, “What does it mean?” is the fundamental question to ask of every piece of data. Machines may be able to crunch numbers better than we humans can, but this one question usually stumps them.
It will probably stump them for a long time to come.
So make data your servant, not your master. It’s us humans who give it meaning. And the meaning, ultimately, is the only thing that really matters about data.
In many ways, all this data may be pushing us to simply get better at asking questions. The data can give answers, but it’s still only humans who come up with the type of questions that can change a business.
The Southern African Alcohol Policy Alliance (SAAPA) is currently lobbying for a fast-tracking of the Liquor Amendment Bill to stop the advertisement of alcohol-related substances by broadcasting organizations and also raise the legal drinking age to 21.
The bill, which is currently before the parliament for debate also challenges the alcohol industry to disclose its exact expenditure on advertising and sponsorships.
However, a published report by research company Econometrics had forecasted a loss of R4.38 billion in advertising revenue if the proposed bill became law.
The research also estimates that the South African Broadcasting Corporation (SABC) could lose up to 500 Million South African Rand in ad revenue in one year, DSTV could lose up to R440million, e.tv would lose about R300 million. Commercial, regional radio stations would lose to the tune of R55.2 million and urban radio stations a staggering R44.6 million.
Responding SAAPA declared that “It would be more useful if the bill were passed into law than the endless argument of how much loss the country stands to suffer if alcohol advertising were to be banned. The constant stand that there will be an exponential loss of revenue is a scaremongering tactic made to bully government out of doing as it should.”
On its part, the South Africa Liquor Brand-Owners Association’s Chairperson, Sibani Mngadi also encouraged SAAPA to study the report published by Econometrix, which details the overall ad spend, value chain and a high number of skilled jobs involved in their industry.
SAAPA, however, insisted that regulating and banning advertising of alcohol substance is the most effective interventions to decrease alcohol consumption and related adverse effects.
Source: Broadcast media Africa
In the wake of the Facebook data breach, Cambridge Analytica’s research director, Christopher Wylie reportedly said the number of Facebook users whose data was breached “absolutely” could be more than 87 million.
According to the report, this admission by Christopher who is the whistleblower, keeps taking this data breach to new scary heights everyday.
Considering the related political drama in Nigeria, the affair begs the question of how many Nigerian Facebook accounts from these millions were affected.
As at February 2016, the last official number showed there were 16 million monthly active users (MAUs) from Nigeria on Facebook, considering that this number was 1 million more than 5 months earlier at the time of counting, it is expected to have increased considerably over a 2-year period.
So how many of these people need to be afraid of Cambridge Analytica?
According to an official statement Facebook sent to Techpoint, 78 users in Nigeria installed Cambridge Analytica’s ‘This Is Your Digital Life‘ quiz app and generally, 271,469 profiles were affected. This last number were those whose friends have installed the app elsewhere in the world.
This disclosure is probably in line with a report that starting today, Facebook will show users if their profiles had been shared with Cambridge Analytica and how they to remove other applications like it. It will do this by showing a “protecting your information” on top each user’s news feed and subsequently direct them to a section to see apps and websites they have used Facebook to log into, and remove any they no longer want.
Sometime last year, quizzes exploded on ‘Nigerian Facebook’ and most were probably styled data harvesters, and plenty of them still exist.
But Facebook users may not need to worry much as the social media platform is breaking its back in the face of the current scandal to better protect the information of users.
Oprah Winfrey, Jeff Bezos, and Donald Trump have all thrived on their ability to get things done. They have each established enormous brands and images that have fueled their personal and/or company success over the past many years.
There is a lot that can be learned from the ways that they rose to fame. This is especially true for marketers that are trying to grow their companies and increase brand awareness. Here are 10 marketing lessons, specifically, that can be learned from Oprah, Bezos, and Trump:
1. Be honest
To start, Oprah has built much of the rapport she has with fans by being honest in her shows. She has discussed her struggles with weight and has been deeply personal in front of large audiences. That has established a higher level of trust in what she does because people take her word more seriously.
The same could also be said for the way that Jeff Bezos has showcased Amazon’s vision. It is no mystery that they want to be the store where people can buy anything at a fair price. This mission has resonated well with customers and driven the majority of the decisions that Amazon makes as a business.
The word risk is ingrained into the vocabulary of Trump, Bezos, and Oprah.
Oprah quit her job as a news co-anchor in Baltimore to run a poorly rated show in Chicago. Then, after helping take that show to the top, she started her own show. Similarly, Jeff Bezos has taken Amazon in directions, like with AWS, that many would never have even associated with the company. Possibly most emphatic of all, Donald Trump ran for president.
The chances that these three have taken put them in situations that could have led to massive failure. Some of the chances that they took did, indeed, end poorly. For example, Amazon acquired pets.com which totally failed; Oprah once invited neo-nazis onto her show, and Trump has received extreme backlash for some of his political decisions.
That said, it is these risks that they have all taken that have put them in their current situation. In marketing, being willing to take chances is what could differentiate your company.
3. Think outside of the box
Oprah ventured away from her TV show by writing books, creating a magazine, a TV network and more. Furthermore, the creativity that exists within Amazon and Bezos’s contribution to that creativity are tremendous. It is one thing to take a chance when presented with two options. It is something completely different to come up with those two options in the first place. The Alexa team, the physical bookstores and everything tied up in Amazon Prime are just a few examples of this creativity.
Traditional marketing ideas are floating around at every company. Being creative is the way to step away from the pack and gain traction.
4. Care about people
There was an episode of Oprah where she gave everyone in the audience a new car. Jeff Bezos has put Amazon at risk of failure just to provide his customers with lower prices. Trump appealed to millions of Americans and won the election based off of their belief that he could make life better. What has helped these three establish such powerful brands is their intense focus on their viewers/customers/users. This has been communicated through words and actions.
As a marketer, thinking about how to really help people instead of just getting their money is the best way to create long-term relationships and trust.
5. Embrace trends
Amazon has been quick to embrace new trends. They have emerged as leaders in countless fields because of their ability to adapt to the times. As a large company that can be extremely challenging. In politics and popular media, the same can be said. Trump and Oprah have excelled from their ability to discuss and navigate relevant issues.
Staying up to date personally and as a company will keep you exposed to new and relevant information that you will need in order to succeed moving forward.
6. Think long-term
When opportunities present themselves, you have to jump on them.
It is remarkable that even while doing quite well, whether it be with Amazon’s revenue, Oprah’s personal brand, or Trump’s financial well-being, all three continue to be forward thinking. For example, Amazon has been around for over twenty years. Oprah spent 25 years on the air. Trump has been popular in the media for even longer. They have created long-term visions that have enabled them to be effective, continuously, over time.
7. Invest in a channel
Twitter has become an extremely powerful platform for Donald Trump. He currently has 44 million followers, which is more than 10% of the US population. Subsequently, it has become a platform for him to express himself and his ideas/opinions extremely frequently.
Creating a singular channel where you have such a large reach and impact can be extremely valuable for marketers. This can establish you as a thought leader, build community and give you a powerful platform to share your ideas and new products.
8. Be thoughtful about your audience
One of the most important aspects of marketing is understanding your audience. Trump, Bezos, and Oprah have excelled at this. Despite preconceived notions going into the election, Trump reached the people in America that he was trying to reach. That led to them showing up on voting day, and it won him the election.
Oprah has also developed an astute following over time. She caters her content to people whom she thinks she can make happier. She then has added value to their lives. Amazon focuses on particular niches of people as well within each of their different services. They have extremely customized pages for each user based on buying preferences, for example.
Understanding who you are targeting and doing what you need to actually target them is a huge advantage for marketers. You will spend less time on people that are lower value and you will be able to help the ones you are actually after.
9. Use humor
Oprah has been the best at this. She makes people laugh and approaches life with a sense of light-heartedness. Humorous marketing campaigns, as long as they are not offensive, can build serious brand traction.
Too many people take the world very seriously today. A more lighthearted approach will lighten up the mood of customers and can be powerful in marketing efforts.
10. Be a thought leader
People have flocked to Oprah because of the knowledge that she provides. Between her book lists and thoughtful content, audiences have been attracted to her brand and leadership. You could say the same for Bezos and Trump.
Being a thought leader in a particular category relevant to your product can drive large audiences to your business. This can lead to a huge uptick in sales.
British Council recently ran an advertising campaign to publicize the 2018 Study UK exhibition in Lagos, Abuja and Calabar. Some of the advertising platforms used include Ad Home, Ad Estate, Ad Mart among others.
Ad Home is a unique way of advertising your brand through laundry hangers directly into the homes of consumers.
Estate Advertising is an ultimate way to shine light on your business. Unlike commercials or magazine ads, you cannot flip the channel or… turn the page on a billboard.
Generally placed along high profiled estate environments, it can quickly catch a person’s attention and create a lasting impression.
More pictures from the Campaign:
Business-to-business companies all over the world are implementing an account-based marketing strategy. According to SiriusDecisions’ 2016 State of Account-Based Marketing (ABM) Study, 27% of survey respondents said they were devoting between 11% and 30% of their total marketing budget to account-based marketing (ABM). As those marketers continue making that sort of investment, they’re seeing it pay dividends.
Almost 85% of B2B marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach, with half of those marketers citing significantly higher returns. In addition, sales and marketing teams that do account-based marketing align better than other organizations. According to Bizible, “marketers doing ABM are about 40% more likely to report alignment with their sales team compared to marketers not doing ABM.”
The impact of an account-based marketing strategy shows in that area, as well as its positive ROI for money and time investment, means it will likely be sticking around. Yet, just like with other strategies, knowing some key tactics and best practices can help you ensure the best implementation. Here are five tips to consider when implementing an ABM strategy:
Gain necessary support for your account-based marketing strategy
Coordination across the organization is essential for a successful account-based marketing strategy. Sales and marketing, in particular, must be closely aligned—a fact backed by research by MarketingProfs. They found that companies with aligned marketing and sales departments on average generate 208% more revenue for their marketing efforts. But alignment is essential in more than just those two groups. Buy-in from the C-suite is also necessary for setting the expectations and advantages of ABM across functional groups.
Have the right data.
Data is at the center of implementing a productive ABM strategy. The cleaner and clearer the data provided, the more productive the system. Successful ABM relies heavily on constantly receiving correct, high-value data about target accounts. However, many companies find that is an area that’s ripe for improvement. In fact, 64% of B2B organizations cite improving data quality is their most challenging obstacle. But there are ways to bridge that data gap with the right technology.
Target and personalize.
ABM strategies encourage B2B marketers to focus on strategic accounts and the decision makers within them, rather than a broader approach. Marketers can customize their ABM programs to find specific account attributes tailored to their company’s differentiation points and value proposition. Once the account is targeted, B2B marketers can set out to develop the right content for the right decision maker at the right time. That presents a great opportunity to create the most impact; however, as pointed out earlier, each account often has more than one or two decision makers. These different contacts or accounts may require varied content. With the right platform, marketers can easily target and segment audiences based on customer profile or industry.
Have the right technology.
Ensuring the accuracy of data sets can hinge on selecting a top-tier B2B contact database provider that can give comprehensive information, in real time, on accounts. Predictive analytics can automatically identify new accounts by finding similar characteristics of existing customers. In addition, an effective marketing automation tool can allow marketers to create targeted content for each member listed on the account. That content then must be delivered to the right team member at the right time within the customer journey. Having the right marketing automation technology can help that along.
Measure, learn, optimize… and measure again.
ABM is not a set-it-and-forget-it strategy. It’s crucial to establish metrics for each account, measure the content and tactics for effectiveness against those metrics, and then reshape and adjust them as needed. Marketing teams can measure engagement and other critical success factors through methods such as account scoring, which give them keen insight into account health. Changing direction quickly and refining future campaigns based on these types of data will allow for the highest level of ABM success.
ABM encourages B2B marketers to focus on quality over quantity—that is, better leads and overall account health over number of leads and accounts. Having buy-in, solid data, the right technology, a targeted account list, and effective metrics will set the path towards success. Enacting an impactful ABM strategy will take time, thought, and targeted efforts, but the revenue and overall efficiency improvements make it well worth the work.
Coca-Cola is to produce the first alcoholic drink in its 132-year-history, with plans to launch an alcopop in Japan.
The world’s biggest soft drinks company said it would start making a version of “Chu-Hi” – canned sparkling flavoured drinks that include a local spirit called shochu.
The company, famous for its red label and secret Coca-Cola recipe, hopes to capitalise on the increase in popularity in Japan of Chu-Hi alcopops.
Sales of the drink, which ranges in alcohol content from 3-8%, have surged over the past five years and it is particularly popular with female drinkers.
Jorge Garduño, Coca-Cola’s Japan president, said: “We haven’t experimented in the low-alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”
He added that Coca-Cola would probably sell its alcoholic drinks only in Japan, because of the “unique and special qualities” of the domestic market.
According to Euromonitor, global consumption of fizzy cola drinks fell 3.1% between 2012 and 2017, with double-digit declines in the US and Brazil. Coca-Cola controls 56.5% of the global market.
He said: “The Chu-Hi category is found almost exclusively in Japan. Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”
Source: BBC News