Snapchat announced last month it was in the process of testing non-skippable advertisements. Now, the company has officially launched its first set of ads as part of that initiative.
In the past, Snapchat has relied entirely on skippable advertisements, a business model that has since proven to be unsuccessful. The company first rolled out video advertisements in 2014, and back then it was adamantly opposed to forcing uncontrollable ads upon users.
Snapchat hopes that its force-view advertisements will make it a more enticing platform for brands. One issue, however, is that the ads don’t link to longer videos or a website – they’re simply 6-second videos that play and then immediately disappear. This could make it hard for brands to track the effectiveness of their advertisements on Snapchat.
It’s important to note that the new non-skippable advertisements only appear in Snapchat’s collection of “Shows,” not in user-generated Stories. Snapchat “Shows” are the episodic clips that the company produces in partnership with companies like NBC, Walt Disney, and Viacom.
Snapchat has had a rocky few months as of late. A controversial redesign paired with ever-increasing competition from Instagram has put Snapchat in a pinch – with it needing to monetize and improve user growth to please its investors.
At this point, it’s unclear if Snapchat eventually plans to roll its non-skippable advertisements to other areas of the application.
British Council recently ran an advertising campaign to publicize the 2018 Study UK exhibition in Lagos, Abuja and Calabar. Some of the advertising platforms used include Ad Home, Ad Estate, Ad Mart among others.
Ad Home is a unique way of advertising your brand through laundry hangers directly into the homes of consumers.
Estate Advertising is an ultimate way to shine light on your business. Unlike commercials or magazine ads, you cannot flip the channel or… turn the page on a billboard.
Generally placed along high profiled estate environments, it can quickly catch a person’s attention and create a lasting impression.
More pictures from the Campaign:
Online food store Ojireh.com in a press release today announced that it will be launching the much anticipated OjirehPrime prepaid debit card on the 1st of March 2018 during the Social Media week special session hosted by the SMJury at the Oriental Hotel, Victoria Island, Lagos. From a challenging beginning with no computer, office, delivery and general logistics except for a faulty Samsung tab we used to build and access our website, we have innovated our way from idea to reality.
In a quest to address the challenges internet frauds associated with exposing your bank account via your ATM card, Ojireh.com has taken a bold step to give a boost to the Nigerian e-commerce sector. The CEO of the company, Mr Edoka Idoko; in an earlier statement explained that “ OjirehPrime card is a prepaid debit card that is not connected to your bank account and you don’t even need a bank account to own one.
The card will address the challenges of card fraud as customers would no more be faced with the fear of online transaction since all that is required is making a transfer from your regular bank account to your Ojirehprime card. It doubles as a means of good savings and budgetary control. The flexibility of the card to be used on any ATM machine to withdraw cash, transfer funds in and out and on any online platform gives it that cutting edge that becomes the answer to a lot of questions on the lips of the Nigerian customer.
“In another statement by Mr. Idoko who clearly stated that,
“The world will change faster in the next 10 years than it did in the last 30 years because technology will change the way things are done and the innovations of today will be the norm of tomorrow, physical cash will be no more, drones will play more active roles in delivery, virtual stores will take over, inventory management will be built into all you own because the internet will become a global play field. Technology will be readily available and customers will have more options but innovation and customer relationship will set companies apart therefore and most importantly innovation will define competition”.
On this premise, I put it to you that the future holds endless possibilities and imagination for Ojireh.com and innovating our way to the top is key to our purpose which lies in harnessing the power of technology and innovation to make Africa and the world at large a better place.
Moët Hennessy’s Campaign at Hubmart and Prince Ebeano Supermarket was one of the most successful campaigns we’ve had. Supermarkets are the right environment for advertising!
Strada Media has turned supermarkets into advertising locations because thousands of customers go through them every day. Furthermore, consumers in this consumer-oriented environment are willing to accept advertising information. Advertising is viewed more as an offer than as a disruptive factor here. An optimal basis for successful communication with customers
Successful advertising means reaching specific customers at a location where a large number of people stay for a long period of time. Supermarkets are such locations – thousands of consumers shop at supermarkets daily, are usually in the best mood to buy, and are willing to accept advertising information.
A highly diverse target group because everyone goes shopping: from top managers to housewives etc. Most consumers go to a supermarket in their area – so you can reach specific customers in the area you wish to target.
- Enormously high number of walk-in customers.
- Permanent advertising presence: advertising 356 days a year
- Long opening hours: advertising from 8 AM to 10 PM.
- Repetitive effect: learning from strong brands.
- Long dwelling time.
The supermarket shelf is the perfect environment for NFC, enabling brands to engage with consumers to allow for instant information and gratification. Shoppers could retrieve helpful content every time they tap a shelf talker /shelf board, including special offers, instructional videos or recipes, and share socially as well as download apps.
Over 50 Supermarkets and Grocery Stores across Nigeria
Q: Where can I get reliable response rate statistics for different advertising media?
A: I’m wagering you’d like to calculate your own, personal answer to the age-old question: “If I spend this much money on advertising, what can I expect to see as a result?”
A few years ago, a team from the Wharton School of Business at the University of Pennsylvania in Philadelphia set out to establish the definitive answer to that very question. Pepsi, Frito-Lay, Colgate-Palmolive and a host of other big companies collectively invested more than a million dollars so that Wharton might track the return-on-investment experienced by several dozen small businesses as a result of advertising. These businesses were scientifically monitored and measured for seven long years. The final report filled more than 2,500 pages. Only three conclusions were reached:
1. There is no direct correlation between dollars invested and results gained. In other words, how much you spend and what you can expect to see in return are not directly linked by any kind of mathematical equation.
2. Results are inextricably linked to the message. Two advertisers invest the same amount of money reaching the same target audience. One succeeds brilliantly and buys the mansion on the hilltop. The other fails miserably, receiving no response whatsoever. The difference between these two was in the message of their ads.
Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is no evidence to suggest this will help you in the slightest. The Wharton study indicates that everything hinges on the message you attach to your name. Is your message predictable and, consequently, boring? Is it believable? Is it relevant to the perceived need of the reader/listener/viewer? Tempt a dog with a bowl of rice, and he’ll ignore you. Put a steak in the bowl, and you’ll have his undivided attention. Your prospective customers are no different. What have you been putting in their bowls?
3. Results increase with repetition. When you’ve identified a message that generates a positive response and you deliver that message consistently, business growth in year two will be approximately twice the growth of year one. Growth in year three will be approximately triple the growth of year one, with growth measured in dollars, not percentages. But following year three, anything can happen. Your business can explode exponentially, or it can flatten out as though hitting an invisible glass ceiling. I’ve seen clients grow to 70 times their original size, and I’ve seen clients slowly grow to only double or triple their original volume and then flatten out. The difference is in the clients, not in the ads.
The follow-up question I’m sure you’re dying to ask is, “OK, let’s assume we’ve found a message that works. Now which medium is going to give me the most for my money?” Again there’s no simple answer, but I’ll try to give you a frame of reference. These are the major media, with some more expensive than others. The one that’s right for you depends entirely on your business.
- Outdoor advertising/billboards: These reach more people for a dollar than any other media, but are limited to a picture and no more than eight words.
- Radio: Reaches the second most people for a dollar, but cannot be targeted geographically and can only be loosely demographically targeted. But if people will drive significant distances to buy your product, or if you’re selling a “we come to you” service, this is likely your best bet.
- Cable television: Offers the impact of moving images as well as spoken words. Can easily be geographically targeted. But your ad will likely look homemade.
- Broadcast television: Big prestige. Big bucks. But able to target psychographic profiles. Buy specific shows; never buy a rotator.
- Newspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media.
- Magazines: Expensive, but high-impact with tight targeting. Little waste. Weakness is infrequency of repetition.
- Direct mail: Highly targeted, all the way down to the level of the individual. But shockingly expensive to do right.
- Yellow Pages: Essentially a service directory for the customer who has not yet made up his or her mind. Very foolish for retail businesses.