YouTube will begin selling ads in its live TV stream, opening up more inventory in the streaming TV sector that can more precisely target very specific consumers. It’s part of the Google-owned video behemoth’s efforts to compete more directly with traditional TV and give advertisers more opportunities to reach consumers on the larger living-room screen.
Like traditional pay-TV operators, YouTube has two minutes of local ad inventory per hour on each network that it can sell. So far YouTube has let the networks themselves sell than two minutes.
Now YouTube will start selling the time as part of its Google Preferred package, which aggregates the top 5 percent of YouTube content for advertisers. It won’t necessarily sell all of it, depending on the terms of its deals with networks it carries. It plans to make the announcement during its NewFront presentation on Thursday.
Advertisers won’t be able to buy YouTube TV inventory as a standalone, nor can they specify that they want to buy the live stream as part of their Google Preferred package. YouTube will create a lineup of content for advertisers based on their demographic buy or affinity buy that could include YouTube TV.
After years boasting about its mobile reach, this year YouTube will be focused on the living room screen. According to research from Ipsossent by YouTube, nearly 7 out of 10 YouTube viewers in the U.S. say they watch YouTube on a TV screen.
“This is in response to the change in consumer viewing we are seeing,” says Debbie Weinstein, managing director, YouTube/Video Global Solutions. “We are seeing more people watch YouTube on TV and watch TV on YouTube; it’s the ultimate convergence.”
As part of its NewFront presentation this week, YouTube will also be announcing a new audience segment—dubbed “light TV viewer”—that lets advertisers specifically reach people who consume most of their TV and video content online.
It will also enable advertisers to run ads just on TV screens. Currently, brands can only target specifically to the desktop, mobile and tablets. Now they will be able to add TV screens to the mix so ads can be served to people while they are watching YouTube on smart TVs, gaming consoles, streaming devices or casting.
The gap between the really rich and the merely rich continues to widen, as fortunes soar to new heights. A record 2,208 billionaires made Forbes’ 32 annual ranking of the world’s billionaires. Altogether they are worth a record $9.1 trillion, up 18% from a year ago. The 20 richest people on the planet are worth a staggering $1.2 trillion, a sum roughly equivalent to the annual economic output of Mexico. In aggregate, they may represent less than 1% of total billionaires but their riches amount to 13% of the total fortune of all billionaires worldwide.
Jeff Bezos is the richest person on the planet and the first centi-billionaire atop our annual ranking. Shares of his e-commerce giant Amazon rose 59% in 12 months, helping boost his fortune by $39.2 billion. It was the biggest one year gain since Forbes started tracking billionaires in 1987. He easily moved ahead of Microsoft co-founder Bill Gates, who ceded the top spot for only the sixth time since 1995.
France’s Bernard Arnault had the second best year after Bezos. Record results at his luxury goods empire LVMH and a deal to buy out nearly all of Christian Dior helped boost Arnault’s fortune by $30.5 billion. He is the richest European for the first time since 2012 and number four richest in the world.
Two tech entrepreneurs from mainland China climbed into the top 20 for the first time. Ma Huateng (also known as Pony Ma) is Asia’s wealthiest person, ranked number 17 in the world, thanks in part to his firm Tencent’s WeChat, a ubiquitous social-messaging app with nearly 1 billion active users. Tencent also has stakes in Tesla, Snapchat parent Snap and music-streaming service Spotify. Jack Ma, the 20th richest person, is the chief of another e-commerce giant Alibaba, whose shares increased 76% in a year.
On this year’s list, the billionaires hail from 72 countries and territories, including the first ever from Hungary and Zimbabwe. One country not represented: Saudi Arabia. Forbes chose to leave off all 10 Saudis given reports of asset seizures after the Saudi Crown Prince detained some 200 people, including some billionaires, some for as long as three months.
While the vast majority of the world’s billionaires added to their fortunes in the past 12 months, 16% had fortunes that slipped. One notable loser was President Donald Trump, whose fortune fell $400 million since March 2017 to a current $3.1 billion. He is now ranked 766 in the world, down from 544.
The richest African, for the seventh year in a row, is Nigerian cement and commodities tycoon Aliko Dangote, with a net worth that Forbes pegs at $12.2 billion.
Coca-Cola is to produce the first alcoholic drink in its 132-year-history, with plans to launch an alcopop in Japan.
The world’s biggest soft drinks company said it would start making a version of “Chu-Hi” – canned sparkling flavoured drinks that include a local spirit called shochu.
The company, famous for its red label and secret Coca-Cola recipe, hopes to capitalise on the increase in popularity in Japan of Chu-Hi alcopops.
Sales of the drink, which ranges in alcohol content from 3-8%, have surged over the past five years and it is particularly popular with female drinkers.
Jorge Garduño, Coca-Cola’s Japan president, said: “We haven’t experimented in the low-alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”
He added that Coca-Cola would probably sell its alcoholic drinks only in Japan, because of the “unique and special qualities” of the domestic market.
According to Euromonitor, global consumption of fizzy cola drinks fell 3.1% between 2012 and 2017, with double-digit declines in the US and Brazil. Coca-Cola controls 56.5% of the global market.
He said: “The Chu-Hi category is found almost exclusively in Japan. Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”
Source: BBC News
Online food store Ojireh.com in a press release today announced that it will be launching the much anticipated OjirehPrime prepaid debit card on the 1st of March 2018 during the Social Media week special session hosted by the SMJury at the Oriental Hotel, Victoria Island, Lagos. From a challenging beginning with no computer, office, delivery and general logistics except for a faulty Samsung tab we used to build and access our website, we have innovated our way from idea to reality.
In a quest to address the challenges internet frauds associated with exposing your bank account via your ATM card, Ojireh.com has taken a bold step to give a boost to the Nigerian e-commerce sector. The CEO of the company, Mr Edoka Idoko; in an earlier statement explained that “ OjirehPrime card is a prepaid debit card that is not connected to your bank account and you don’t even need a bank account to own one.
The card will address the challenges of card fraud as customers would no more be faced with the fear of online transaction since all that is required is making a transfer from your regular bank account to your Ojirehprime card. It doubles as a means of good savings and budgetary control. The flexibility of the card to be used on any ATM machine to withdraw cash, transfer funds in and out and on any online platform gives it that cutting edge that becomes the answer to a lot of questions on the lips of the Nigerian customer.
“In another statement by Mr. Idoko who clearly stated that,
“The world will change faster in the next 10 years than it did in the last 30 years because technology will change the way things are done and the innovations of today will be the norm of tomorrow, physical cash will be no more, drones will play more active roles in delivery, virtual stores will take over, inventory management will be built into all you own because the internet will become a global play field. Technology will be readily available and customers will have more options but innovation and customer relationship will set companies apart therefore and most importantly innovation will define competition”.
On this premise, I put it to you that the future holds endless possibilities and imagination for Ojireh.com and innovating our way to the top is key to our purpose which lies in harnessing the power of technology and innovation to make Africa and the world at large a better place.
In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more business’ success depends on understanding and engaging the customer.
Evolving customer behaviour has required Chief Marketing Officers to understand the customer lifecycle inside and out to better leverage data in their care to enhance the bottom line and drive measurable results. They’re more influential in the enterprise than ever before: handling not just brand awareness and lead generation, but customer retention and loyalty as well. Not only do they “get” the brand, but also they tend to have useful communication skills required to lead the brand.
Evolving Role for the CMO
As the Marketing Society reported, traditionally, chief executives of FTSE 100 firms have historically been chief financial officers rather than chief marketing officers, but that is starting to change. At private-equity backed firms, 24% of chief executives come from a marketing background, while 19% are from finance. A study at the University of Notre Dame looked at 155 US companies listed and found the firms with a CMO in the chief executive’s chair outperformed the rest by 15%.
Marketers are starting to fill the top jobs across all types of sectors, with big businesses from Royal Dutch Shell to Mercedes Benz appointing ex-marketers as their new chief executives. A few years ago, these leaders might have been boxed into marketing-specific tasks such as increasing brand awareness and demand generation, as well as marketing products and solutions. Now, CMOs are likely to be involved in other parts of a business as well, including sales, customer success, corporate strategy and IT.
According to Forrester Research, 40% of B2B marketers and 41% of B2C marketers saw themselves as working toward CEO roles. A similar survey just three years before showed quite the opposite: most marketing executives wanted to become consultants or move to bigger companies, and that was the extent of their ambitions.
Another piece of research showed CEOs may have operated in the past on top floors in silos, whom shareholders and employees may have only heard from occasionally. But the rapidly changing and increasingly transparent world of communications means that walls are being broken down and quite literally in some cases. Just look at T-Mobile CEO John Legere’s Twitter presence to see that tomorrow’s CEO needs to be as much marketer as a number cruncher.
Chief Marketing Officer Today; CEO Tomorrow
All of this signals a transition from the model of the ‘isolated CEO’ to the ‘highly visible CEO’ who is expected to participate in live Q&A sessions with employees or the public and to have public profiles on social media channels, all of which suits a marketers experience and skill set.
This isn’t to say that CMOs will walk into top positions in companies – chief marketing officers still have to convince corporate boards of their cross-organizational skills, financial acumen, and management experience in order to be considered for the coveted role of CEO. However, while most CMOs may not have managed sales, they have overseen large teams and big budgets, and have balanced the art and science of data-driven marketing in a time when data is absolutely pivotal to a company.
It would be a remarkable achievement for an entrepreneur of any age, but at just 31 years old, Nigerian Adebola Williams has already helped three presidential candidates to election victory.