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Best Alternative Advertising Platforms in Nigeria

In recent times, alternative advertising platforms have been on the rise as more advertisers embrace the alternative advertising medium for the benefit it offers. Unlike the traditional media, taking an alternative advertising approach offer advertisers the ability to accurately measure […]

How ATM advertising in Nigeria can help you gain visibility and increase sales

Let’s face it, TV, radio, internet and large billboard ads costs millions of naira each year, run for limited time, and don’t guarantee a brand gets the brand visibility it deserves.  This leaves those at the helm of affairs of […]

Advertising Regulatory Agencies in Nigeria

Advertising Regulatory Agencies are the statutory bodies in charge of monitoring and control of any type of communication and public promotion of different products or services to consumers and users.  Adverts approved by the regulatory agencies can either be in […]

Boost sales this holiday with these 4 Tips

Tis the season for your business to be Jolly! The holiday season is coming, and there are sales to be made. *New research suggests more emotionally stable people spend more during the holiday season. For many retail companies, the holiday […]

4 Tips to improve your advertising campaign reach

Are you tired of creating advertising campaigns with a low reach? If you are going to invest your money in a massive advertisement, you want to make sure it’ll be a success – it reaches the right people and it […]

Successful Marketing Campaigns – Your Go to Guide

As business owners, we find ourselves in awe of big successful marketing campaigns like Nike’s “Just do it”. We find ourselves looking for a way to replicate or mirror that magic. Well, successful marketing campaigns don’t just happen, successful marketing campaigns […]

Victoria Crest Homes Limited is LIVE at The Abuja International Housing Show 2018

The Abuja International Housing Show aims to be the de facto platform for informing, creating business, networking, and paragon of excellence within the sector. Make it a date with Victoria Crest Homes Limited at the ICC Center. Victoria Crest Homes […]

STRADA MEDIA is 2018 Most Outstanding Alternative Media Platform by Acquisition International

We are honored to have received The Award for Most ‘Outstanding Alternative Media Platform’ by Acquisition International, we appreciate the recognition for our work in the Advertising space! We would like to thank the Jury members for selecting our company, […]

Budweiser’s World Cup campaign is full of drones and high-tech beer cups

The official beer of the 2018 FIFA World Cup, Budweiser has launched its new campaign “Light Up the FIFA World Cup” with major highlights of the campaign featuring the largest beer delivery to date and a selection of integrated experiential, digital and social programs […]

Snapchat officially launches first set of non-skippable video ads

Snapchat announced last month it was in the process of testing non-skippable advertisements. Now, the company has officially launched its first set of ads as part of that initiative.As reported by AdAge, Snapchat today rolled out its first collection of “forced-view” advertisements. […]

YOUTUBE WILL BEGIN SELLING ADS IN LIVE TV SERVICE

YouTube will begin selling ads in its live TV stream, opening up more inventory in the streaming TV sector that can more precisely target very specific consumers. It’s part of the Google-owned video behemoth’s efforts to compete more directly with […]

How to build your career in a data-driven marketing world

Change is uncomfortable and unpredictable. And it is unavoidable in a data-driven marketing world. Marketing has changed radically in the last decade. The iPhone came out only about a decade ago. Facebook had just under 50 million users in September of […]

Why content marketing and PPC are the power duo of marketing

The Internet is overflowing with content, with approximately 4 million blog posts published daily. And this number doesn’t include the numerous white papers, case studies, infographics, videos, and all the other types of content being published. After you hit that “publish” button, […]

Amazon set to build home robots

Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to start talking to a computer. Now Amazon.com Inc. is working on another big […]

SABC May Lose Up To Half a Billion Rand If Alcohol Adverts Are Banned

The Southern African Alcohol Policy Alliance (SAAPA) is currently lobbying for a fast-tracking of the Liquor Amendment Bill to stop the advertisement of alcohol-related substances by broadcasting organizations and also raise the legal drinking age to 21. The bill, which is currently […]

Google Go launches in Nigeria and Sub-Saharan Africa to make search faster

Google announced the launch of Google Go in Nigeria and across 26 other Sub-Saharan African countries. Google Go is a search app built specifically for the African market to address the issue of slow internet connectivity. As smartphone penetration increases on the continent, […]

10 Marketing Lessons You Can Learn From Donald Trump, Oprah Winfery & Jeff Bezos

Oprah Winfrey, Jeff Bezos, and Donald Trump have all thrived on their ability to get things done. They have each established enormous brands and images that have fueled their personal and/or company success over the past many years. There is […]

Facebook’s Privacy Scandal: 271,469 Nigerians affected by data breach

In the wake of the Facebook data breach, Cambridge Analytica’s research director, Christopher Wylie reportedly said the number of Facebook users whose data was breached “absolutely” could be more than 87 million. According to the report, this admission by Christopher who is the whistleblower, […]

2018 British Council Study UK Campaign in Lagos, Abuja & Calabar

British Council recently ran an advertising campaign to publicize the 2018 Study UK exhibition in Lagos, Abuja and Calabar. Some of the advertising platforms used include Ad Home, Ad Estate, Ad Mart among others. Ad Home is a unique way of advertising your brand […]

Billionaires 2018: Meet The Richest People On The Planet

The gap between the really rich and the merely rich continues to widen, as fortunes soar to new heights. A record 2,208 billionaires made Forbes’ 32 annual ranking of the world’s billionaires. Altogether they are worth a record $9.1 trillion, […]

5 tips to consider when implementing an Account-Based Marketing Strategy

Business-to-business companies all over the world are implementing an account-based marketing strategy. According to SiriusDecisions’ 2016 State of Account-Based Marketing (ABM) Study, 27% of survey respondents said they were devoting between 11% and 30% of their total marketing budget to account-based marketing […]

Coca-Cola to Produce its first alcoholic drink in 132 years

Coca-Cola is to produce the first alcoholic drink in its 132-year-history, with plans to launch an alcopop in Japan. The world’s biggest soft drinks company said it would start making a version of “Chu-Hi” – canned sparkling flavoured drinks that include […]

2018 Lagos Social Media Week: OjirehPrime Debit Card Launches

Online food store Ojireh.com in a press release today announced that it will be launching the much anticipated OjirehPrime prepaid debit card on the 1st of March 2018 during the Social Media week special session hosted by the SMJury at the Oriental Hotel, […]

The Evolving Role of Today’s CMO to Tomorrow’s CEO

In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more business’ success depends on understanding and engaging the customer. […]

End of the Year Secret Sales Weapons

The clock is running down. Sales is pushing hard to meet their yearly targets, and they are looking for marketing to step up and help them finish strong. You (and several Starbucks Grandes) are their secret weapon when it comes […]

The Nigerian media mogul who helped three presidents get elected

It would be a remarkable achievement for an entrepreneur of any age, but at just 31 years old, Nigerian Adebola Williams has already helped three presidential candidates to election victory.As the founder of political communications agency StateCraft Inc, Williams worked […]

SIEMENS LAUNCHES MOBILE POWER GENERATING TURBINES IN LAGOS

On the 24th of October 2017, Siemens launched its new mobile power generation turbine, the SGT-A45TR, at its customer event at the Wheatbaker Hotel Ikoyi Lagos. This new addition to its gas turbine portfolio; a 44-megawatt aero-derivative gas turbine for […]

Finish Strong: Your End of the Year Marketing Plan

The end of the year is busy with holidays, travel and gatherings. Many business owners get caught up in the busyness and become lax in their marketing. However, the end of the year is a great time to finish strong and […]

FACEBOOK LAUNCHES AFRICA’S FIRST SME COUNCIL IN NIGERIA

Facebook on Wednesday constituted its Nigerian Small and Medium Enterprise (SME) Council, the first on the African Continent. During the inauguration in Lagos, Ms Abi Williams, Facebook’s SMB Sales Manager, EMEA, said that the council would be part of Facebook’s […]

20 WAYS TO SUCCESSFULLY ADVERTISE ON A SMALL BUDGET

Just because you don’t have a million dollar budget to spend on promoting your business doesn’t mean you can’t still be effective in advertising. There are many low-cost marketing options available that you can implement and use in your business. […]

Why Muyiwa Ogungboye sold everything he had to seed-fund eStream Networks

As the CEO of one of Nigeria’s largest enterprise internet service providers, Muyiwa Ogungboye prides himself in his capacity to endure hardship. But things were so difficult in the earlier days of building his company — eStream Networks — that […]

How to Sell Anything to Anyone by Telling Great Stories

Whatever line of business you’re in, almost everyone nowadays is in the business of selling. Whether you’re trying to get customers to buy your product, pitch your company to investors, motivate your employees or get your teenager to do the dishes, […]

The rise of the internet farmers

When you think of farming, the image of a farmer in a remote village, working everyday under the sun, with basic farming tools comes to mind. Such image hardly inspires confidence in farming. Well, all of that is beginning to change. I journeyed to […]

12 Ways to Increase Online Sales

One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until […]

The Importance of Emotions in Advertising

If you want your customers to be loyal “brand ambassadors,” you have to make them care first. Use emotions in advertising for best results. Emotions Get You Sales “People don’t buy for logical reasons. They buy for emotional reasons.”Zig Ziglar, […]

Meet Bright Echefu, The Owner Of TSTV Africa

It is no longer news that a new pay TV operator, TStv Africa is in town, though most are quite aware the company is wholly owned by a Nigerian, the identity of the Nigerian remains a mystery to some. The […]

5 product marketing lessons from bus marketers in Lagos

I learnt some of the lessons that have improved my marketing skills from a very unusual place. It was when I commuted on a TATA public bus popularly called Ise Oluwa. An Ise Oluwa bus. Credit: Wole Ogunlade These Ise Oluwa buses are poorly-ventilated […]

Why iPhone X is Apple’s most important phone in 10 years

It seems natural to take Apple’s latest creation, the iPhone X, as the culmination of the company’s decade of experience, its successes and failures, all sealed into this forward-thinking device. By looking back at what came before is the way we […]

How to make your advertising work

It has been said over and again that up to 50% of all advertising is wasted. That’s a pretty steep percentage considering how many billions of dollars are spent on advertising annually. So who’s placing the effective advertising and who […]

7 THINGS ABOUT GEOFENCING YOU’LL KICK YOURSELF FOR NOT KNOWING

Thirty percent of the world population are already using location based marketing services, and 80% of them want to get location-based alerts from businesses like yours. In today’s video, I’m covering seven things that you’ll absolutely kick yourself for not […]

Turning Trash To Cash: Meet Bilikiss Adebiyi-Abiola Of Wecycler

Success, grand as it may seem, can come in many forms. A successful individual may find his or her fulfilment in trade, and another in services. But while both industries are the most common in the society, many people fail […]

Seven Ways To Kill Your Brand

Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with. Spending thousands or millions of […]

Projections on how WhatsApp Payments will disrupt fintech in Nigeria

My prophecies are coming to pass. After WhatsApp made recruitment moves that suggested a drive towards monetisation, I highlighted a few possible ways the instant messaging platform can make money. The company has seemingly set out to actually make money and they […]

Meet The CEO Of Flying Doctors Nigeria, The 1st Air Ambulance Service In West Africa

There are certain people you come across in life that are truly inspirational on a number of levels, but medical doctor, pilot and healthcare entrepreneur, Ola Orekunrin is certainly one of those.  Ola Orekunrin’s startup story is truly remarkable. She was […]

How Big Brands Use Colors in Advertising and Marketing

When it comes to the way a brand presents itself to the world, there are no accidents. In most cases, every logo and talking point is carefully considered, ruthlessly focus-grouped, and closely analyzed before it’s presented to the public. One […]

8 things to learn from Mark Essien, founder of Hotels.ng

Earlier in the month, we asked a few trivia questions about Mark across our social media platforms and we were quite surprised at the response. This allowed us to move on boldly with the studio audience idea. Mark shared several […]

Stop!! Here’s why you shouldn’t advertise

So you are probably thinking I am crazy for saying this, right? And why would I be trying to convince brands that they don’t need to spend any money on advertising, especially when advertising is key to promoting their products […]

4 reasons your viral content won’t go viral (and what to do instead)

If you’re wanting to find out how to make your carefully planned ‘viral’ content actually go viral, you could consult Google ( 47 million references and counting) – just a little light reading. But when it comes to what works […]

Flutterwave raises $10 million in Series A funding round

Flutterwave, the payment company founded by Iyinoluwa Aboyeji, has just raised over $10 million in a series A funding round. Greycroft Partners and Green Visor led the new funding round with existing investor Y Combinator and new investors like Glynn Capital. Flutterwave is […]

The Success Story of Nnamdi Ezeigbo: SLOT, Tecno And Infinix Mobile CEO

Nnamdi Ezeigbo is the founder and CEO of SLOT systems limited, and also the brain behind TECNO and INFINIX, the fastest selling phone brands in Nigeria. Many people are not even aware that these popular phone brands are the brainchild […]

5 Reasons Why You Must Advertise

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost […]

10 Facts You Didn’t Know About Facebook Advertising

What works today may not work tomorrow. Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to […]

‘My new record label D’Cream Records is worth over $100M’ singer announces

The picture was captioned with a message that sees the Koko Master narrating how the music label came to life. D’banj has announced the berth of a new record label, DCream Records on Friday, July 7, 2017 via his Instagram page. The singer […]

I started my multi-million dollar business with ₦8250 — Yele Okeremi, CEO Precise Financial Sys.

When Yele Okeremi left his consulting job at Inlaks Computers in 1989, the banking sector was his least favourite place to end up, but he did anyway. As serendipity would have it, the management of Industrial Merchant Bank was looking […]

Adwords vs Mobile Geofencing

Over the last four years, I have explained to over 1,000 clients the difference between Adwords and Mobile Geofencing. Adwords is a great tool and now has the ability to geotarget a location and place ads in mobile apps. Adwords has made a […]

3 Ways to Market Your Brand Without a Budget

Building a brand from scratch is a daunting challenge. For any of us who have started a company or worked in a startup environment, this is no secret. Startups are often challenging much bigger, well-entrenched competition, meaning long hours, creativity, […]

How To Boost Your Revenue With Geofencing

Geofencing is a new technology that enables businesses to directly market to consumers based on their location. This technology is taking advantage of the boom in mobile device usage. However, as part of a robust marketing plan, geofencing’s benefits go […]

MALLFORAFRICA ESTATE CAMPAIGN AT CARLTON GATE

MallforAfrica recently ran an estate advertising campaign in one of our Estate partners – Carlton Gate. Estate Advertising is an ultimate way to shine light on your business. Unlike commercials or magazine ads, you cannot flip the channel or… turn […]

Don’t Believe Those Reports You’re Hearing About the Death of Social-Media Marketing

It’s getting harder to get anybody’s attention. That’s why you can’t afford to stop trying.Is social media marketing really dead? That’s one question business owners, marketers and leaders are currently struggling to answer. According to recent reports, social media platforms […]

Moet Hennessy Campaign At Hubmart & Ebeano Supermarket

Moët Hennessy’s Campaign at Hubmart and Prince Ebeano Supermarket was one of the most successful campaigns we’ve had. Supermarkets are the right environment for advertising! Strada Media has turned supermarkets into advertising locations because thousands of customers go through them […]

Why singer’s online praise session ‘Hallelujah Challenge’ matters for Nigerian music

Imagine a daily 30-minute show by Psquare for an hour on Instagram or Facebook for one month. Nathaniel Bassey Imagine 50,000 people in a space, singing and screaming their hearts out. They are led by one singer, who is in […]

CADBURY BOURNVITA TACTICAL CAMPAIGN ON BRANDMYCAR

Brandmycar painted Lagos, Ibadan & Kano purple with Cadbury Bournvita Full Body Wrap Tactical Campaign for a 3-months duration. The uniqueness of the campaign was a unique selling point that attracted people from all works of life. The 3 months […]

8 Tips for Producing Advertising That Sells

In 1983, advertising legend David Ogilvy wrote about his experiences on a number of famous ad campaigns and commented on different aspects of the business in his book Ogilvy on Advertising. In the book, he gave a rather lengthy list of […]

RISING ABOVE RECESSION: THE AGEGE TO IKOYI STORY OF SUJIMOTO, NIGERIA’S YOUNGEST BILLIONAIRE

Call him ambitious, focused and very hardworking you will not be wrong. Mr. Sijibomi Ogundele fondly called Sujimoto was born and bred in Agege, a suburb of Lagos, but has through tenacity and back-breaking grit moved to hobnobbing and owning […]

7 Ways to Turn Instagram Followers Into Customers for Life

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again. If you don’t take action, the product, program or service you offer won’t be able to help those who need […]

BRANDMYTRUNK LAUNCHES WITH DEALDEY CAMPAIGN

Brandmytrunk, another first from Brandmycar recently launched a 3  months tactical campaign for Dealdey.com. The Campaign, which is currently running on private cars, would be taking the Dealdey brand round the inner roads and streets of Lagos and places where […]

The Death of Traditional Advertising and the Rise of Originality

Companies that can’t afford TV ads are finding they can do a lot on online for a lot less money. Traditional advertising is dead. I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being […]

Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular […]

African Young Chef’s Competion Advertises On Adhome Mini (Handtags)

Strada Media’s Miniature Laundry Hangers’ Advertising Platform, Adhome Mini recently flagged off with an advertising campaign for African Young Chef’s Competition at some of the country’s choicest Laundry Home. Adhome (Mini) is a cost effective variant of Adhome allowing advertisers […]

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse. It’s much easier to tell the difference between Coca-Cola and Pepsi than it was just a few short weeks ago. Thanks to an extremely controversial […]

5 Secrets to Successful Marketing

Business is about doing the right thing when the clock is ticking, and giving you the freedom to enjoy your downtime any way you choose. It’s that easy. But the problem with today is that every way you turn, there’s […]

4 Ways Entrepreneurs Can Accelerate Online Business Growth This Quarter

Focus on the right area, the right audience and the right type of advertising. The internet is growing at an insanely fast rate, and every future-thinking entrepreneur should rightly invest in making sure their brands are maximizing the internet to […]

What to do when social media roasts your ad (cc: Pepsi)

Social Cues: When your cringeworthy commercial backfires, here’s what to do next. Social media is not a forgiving place, but there’s a method to get out of the madness. On Tuesday, Pepsi found itself at the center of social media […]

The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel […]

How to Market in a Recession

“Recession is possible.” Fed Chairman Bernanke has used the R word in this week’s Congressional hearings. That in itself makes a US recession more likely. The proposed $700 billion bailout will apply a temporary “bandaid” to the current dire economic […]

Why You’re Not Getting Customers From Social Media

“I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it turns out, not nearly sufficient to translate into […]

Does Outdoor Advertising Still Work?

I don’t know about you but I am in my car for approximately 45 minutes each morning on my way to work and about an hour on my home. And I notice billboards. Now I readily admit I am not […]

Selecting the Most Effective Advertising Media

Q: Where can I get reliable response rate statistics for different advertising media? A: I’m wagering you’d like to calculate your own, personal answer to the age-old question: “If I spend this much money on advertising, what can I expect to see […]

The future of Outdoor Advertising is here

We already live in the future. Jet packs were actually invented half a century ago. The thing is, getting on a plane and drinking a gin and tonic remains a better way to get about than flying through thunderstorms with […]